Friday 6 December 2013

Which Magazine Cover?

Clare: Before we create our magazine cover, we must firstly research into which magazine is most appropriate for our target audience. Below are some magazines that we have researched into.

1)

                                                                                              
Empire magazine is owned by Bauer which is the largest largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the United Kingdom. Additionally, Bauerpublishes in the United States and Mexico. 


According to this chart, the main genre for Empire magazine is males, as it is categorised underneath 'Men's Entertainment.' The Bauer website also states that the audience is 76% male, meaning a less amount of women read the magazine, therefore it would not appeal to our target audience as although we would encourage a unisex to watch it, it is most probably going to be preferred by teenage females as our protagonist is also a girl.

Going by this research, Empire magazine is not the best magazine to exhibit our film on, as the main target audience appears to be men.


2)
                                  

Premiere was an American and New York City-based film magazine published by Hachette Filipacchi Media U.S., between the years 1987 and 2007. The original version of the magazine, Première, was established in France in 1976 and is still being published there. After researching into this film magazine, I realised that it stopped publishing in 2007, therefore wouldn't be usable for us to use as a template for our cover. However, we do like the actual style of the premiere magazines as it is of a similar style to EMPIRE with the huge title being wrapped behind the main image, giving an almost three-dimensional effect.


3) 

Total Film is a UK-based film magazine published 13 times a year (every four weeks) by Future Publishing. The magazine was launched in 1997 and offers cinema, DVD and Blu-ray news, reviews and features. Total Film is available both in print and interactive iPad editions.

After researching into the audience type for Total Film magazine, I discovered that a higher percentage of males read it than females, similar to those of the Empire magazine. The average age was also 26 year olds which is out of our target audience range. Due to this audience profile, it is evident that this magazine won't appeal to our personal target audience, so we cannot use this as a template either. This is unfortunate as it has a UK central geographic and aims to highlight British film and industry talent, which would have been beneficial for our film as it is British. 


Clare: In conclusion from this magazine demographic research, there isn't a pre-made magazine that appeals to our film or target audience of teenagers. So, we have decided to create our own independent magazine to exhibit our film on that attracts a younger audience of mainly females but partly males.

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