Production Logo: Editing

Even though our production company logo is simple, we want to add subtle effects to make it more interesting. We added the fade option. The fade motion is gentle and tranquil, yet disappears. This is similar to Anna's life; her life is gentle and enjoyable yet it disappears over time, leaving her in depression. 

Amanda: This is our logo, we used the colour orange because is is multi-gender. Also, our logo influences all used multi-gender colours like blue, orange and red. The lettering 'ACA' are the first letters in our names; Amanda, Clare and Adeola. We used the word 'productions' because most companies are multimedia. For example, BBC has radio stations and television. NBC has the same concept. Also, most TV companies nowadays have websites for catch up TV and interactive news and games.

Ade: Furthermore, we acknowledged that we could easily add effects and different movements and sounds for into the logo, before we embarked on editing the logo.








As we can see here, we have many layers. The fact that we couldn't produce our shape or text on this software was a challenge. We made all of the parts of our logo into individual pictures so we could layer them on top of the background. This way, we kept our colour scheme, text and shape that we wanted.










As mentioned before, we can see the letters individually made (using photoshop) into individual letters and then saved as a JPEG.

We have made our letters come in a different times. Both of the letter A's come in at the same time for continuity purposes. The C comes in after and is closely followed by the 'PRODUCTIONS'. 






Clare: We were influenced to make the tiger part of our production company logo, because other elite and professional company logos such as 'NBC' have used animals. However, unlike 'NBC' production logo which consists of a 'peacock', we on the other hand have used a tiger because cats can be known as either neutral or dramatic. Domestic cats are neutral and loving, but wild cats have that element of tension and majesty to them. We think this symbolises our films. They have neutral characters, but with dramatic events.

Ade: We felt as if the full  logo was empty and needed an objet to make it more vibrant and enhance the whole image and give a deep detailed meaning of our production company. As a result of this, we thought that a useful object to put in place is an animal, and that was the tiger. Undoubtedly, we wanted to keep the colour of white and orange and we found it difficult to decide how the tiger would merge suitably into the logo; consequently, we decided we would use 'Photopshop' to make the tiger orange and place it at the top of our logo. The tiger isn't too big to distract the audience from the other aspects of the logo but
is a suitable size so that its still important. We were pleased with the outcome.  








Clare: We used Photoshop to edit a silhouette of a tiger taken from Google images. We used the eyedropper tool to transfer the colour we used on our font. This was in aid of keeping a strict, professional theme.

Ade: We thought we should continue with out colour theme, throughout our logo, so that it doesn't look off or contrast with the 'ACA' triangular shapes.







Clare: Since we had used quite simplistic transition edits, we wanted to also add some interesting sound effects to play alongside our logo. So, we searched on YouTube for sound effects to fit the transition entrances of each font and then to complete the theme of the logo we wanted to add a tiger roar at the end, as it fitted in with the imagery. 

Clare: Once we had finished editing our production logo on Motion, we had difficulty exporting it to YouTube without the fading out transition. We only wanted the fade in element because when the different parts faded out they wouldn't do it at the same time and it didn't look professional or balanced. I then discovered an option on export where you could adjust the duration time of the clip. This resolved the problem, however when I viewed it on Quicktime player, the font itself was quite small, so this is an issue we still need to work on.


Ade: Despite our initial struggle with the 'Motion' software, overall, we are pleased with our final production logo. Although, the colours are bright and colourful, it still looks professional. Aspects such as the sound were correspondent with the movement and effect of the finished title. We also incorporated all our names onto the logo, and that fundamentally illustrated that we are all equal participants in the making of the logo and film trailer.  The overall size of the full logo looked great once it was enlarged. We can compare our production company logo alongside other real ones such as 'BBC' and 'NBC' as we incorporated aspects of their logo that we were influenced by into our final logo. We hope to put our logo onto our film trailer and other necessary parts of our work.