Evaluation Question 3- What have you learned from your audience feedback?

What have you learned from your audience feedback?

Clare: For this question, we decided to interview our school peers, asking them questions about our poster and magazine cover in relation to audience. From our interviews, we found that the best element of our film poster was the general design, with the words scattered on our protagonist's face, as it "portrays what everyone else thinks of her" (Tarina). We also found that it would appeal to our target audience of 12-16 year old girls, due to the colours and fonts that we used. Adding to this, we also found it is relevant to the teen drama genre since we "get a sense of drama from the fonts/colours used" (Emma). To improve our poster, our peers suggested we reduce the amount of writing or maybe change the colour of the background. For the magazine cover, we found that the best feature was the design and editing with the eyes layered over the hands, also many of them commented on the fact it looked quite realistic due to the layout with the various story lines and magazine features. Next, we found all of them believed it was suitable for our target audience because it had taglines such as "UK's best teen magazine" and it included a Hunger Games poster, which is quite a popular teen film/book. Following from this, we found it was relevant to the teen drama genre as we didn't aim too high and portrayed drama through the style of the font we used, which was appropriate and eye-catching. Finally, to improve our magazine cover, many peers suggested that we change the name of our magazine from 'filmNOW' as it didn't immediately appear as a teen magazine, and may encourage parents to watch it more than teens. However, if a mum were to buy our magazine, it may mean that the younger ages within our target audience (i.e. 12-13 who don't have much independence to go to the cinema alone) would be taken to see our film by their parent and would therefore get to see it. Another aspect that we could have improved on our magazine were the colours, since our target audience is aimed at teens we could have included some more interesting, brighter colours, and maybe changed the background colour. The reason we didn't add a background colour before was because the fonts on the front were already many different bright colours, therefore we didn't want them to clash and appear unprofessional.

Clare: We then decided to use the green screen to demonstrate our audience feedback for our actual trailer, received from a survey we had previously placed onto our blog. The video above explains what we have gained from our survey and also includes some interesting bloopers at the end ;)

Year 8 Questionnaire

Clare: Since our media teacher has a year 8 form, we created a survey for her to give to them and fill out. This survey was beneficial to us, as it meant we had feedback from our targeted audience (12-13 year olds). 

Clare: Our feedback informed us that a higher majority (31 students) enjoyed this trailer, and according to feedback from our actual teacher she said that they were amazed at the quality and wondered if we had "made the whole film yet?!" Also, a large majority of them said that they would go to see this film in the cinema and would therefore pay money towards the exhibition. Many of them said that they would watch the film with their friends, however some year 8s said they would watch it with a parent, sibling, or just by themselves. Only one said that the music wasn't appropriate, and they gave reasoning by commenting on the loudness of it. Finally, many of the students said that the editing was the best aspect, followed by the camerawork, music, and then the props. This makes sense to us, as we put much more time and effort into the post-production than elements such as props or costume.