Production Company Name/Logo - Influences and Ideas

We are planning on creating a drama trailer. We realised plenty of drama films are made by companies with short, snappy titles which stand for different things. For example, 'NBC', 'BBC', 'ITV' and 'ABC'. For this reason, we thought we would join up the letters in our given names. This forms the title 'ACA' (Amanda/Clare/Adeola). We think 'ACA Films'  is the most appropriate as it sounds professional for a drama production company. This then shows all of our work is a joint effort. The use of 3 letters/numbers is very common in production companies. We decided this snappy idea would be great for us as there is three of us in the group, so we all get credit in our production company logo. Also it is snappy like other production companies. Here are some examples of our main influences below:

We don't have a specific genre (e.g. horror/thriller) for our teaser trailer. This made it difficult for us to find broad production company logos. The ones we found are simple, block colours. or a range of several colours. 

We are thinking because the logo will be quite plain we want to use a small animation movement as well. We have considered the idea of the letters 'ACA' being enlarged and moving back to their normal size. We also like the idea of using a fade transition to add a sense of drama.

We don't like the idea of using a simple shape for our logo. However, using a complex idea like a 3d shape would draw attention away from our Production Company name (ACA Films). However, the use of colours will be effective and not make our logo so boring. It will also show we appeal to wide audiences, due to our use of colours.

Clare: I drew out some initial ideas for our production company logo, having firstly gained influence from the examples displayed above. We knew we wanted to use basic shapes to show our name 'ACA/ACA films' and a block colour (such as orange) with white font. To the right are some small sketches I did to show our various designs. We are particularly attracted to the ones with triangular or diamond shapes as we think they add edge to our logo and make it appear sharp and professional. The colour is there to also make it more presentable and to catch the attention of a viewer, but we stuck to one simple colour so that it isn't too bright or colourful, otherwise it would contrast the theme of a serious drama film/programme.

Clare:
Using Adobe Fireworks, I created a few of the logos which were displayed in our previous example and which were our favourites. These examples demonstrate how we want our logo to look, then we will work on the animation and transitions afterwards.

This logo is good because it has a strict theme using triangular shapes to spell out our logo name. The design is modern and unique. However, it may be too complex for the audience to grasp due to the unusual shapes.

The second logo is too similar to the 'ABC' logo, which influenced our ideas. The font is effective and matches well with the overall shape. Due to copyright issues, we are unable to use this design.

Ade:
Once again, we utilised shapes to enhance the logo. Not only does the shape display creativity and intelligence it also  looks professional and is something the audience can be familiar with. However,  the shapes might be too contradictory and clash, confusing the audience. 

This logo is effective. It has a 'clean-cut' shape and its simplicity, makes it efficient, and able to incorporate effects into it, so that we can manipulate it to suit our 'drama' genre. Nevertheless, it's simplicity, may be interpreted as boring and basic; unappealing to an audience.

The logo is symmetric, it is one of the ideas we highly favour. The design's is once again composed through good use of the triangular shape, and sticks to a theme. The colours contrast are most evident in this logo, making it appear more professional. However, including transitions could prove to be difficult.